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Path: TopJurnal EkonomiJurnal Manajemen, Vol 6 No. 1, Januari 2016

ANALISIS POSITIONING MENGGUNAKAN METODE MDS (Multidimensional Scalling) DI ABIH DECORATION BANDAR LAMPUNG

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Journal from PTS SATU NUSA / 2018-04-28 15:36:10
Oleh : Subhi, SE, M.Par ( Subhiakparsan@yahoo.co.id)
Dibuat : 2016-01-01, dengan 0 file

Keyword : Positioning, Multi Dimentional Scaling

ABSTRACT
THE PPOSITIONING ANALYSIS USES MDS METHOD (Multidimensional Scalling) ON ABIH DECORATION
BANDAR LAMPUNG

This study aims to to analyze positioning products abih decoration use mds (multidimentional scaling) than one competitor company. Sample in this research is taken directly of the population types of buyers in abih decoration lampung, by using the method random sampling obtained samples from 79 consumers used as respondents. The method of analysis to research this is analysis multi dimentional scaling.
The results of this study discovered that two items according to a statement from indicators of the quality of the determination of the position of according to penguna or application of, one item according to a statement from indicators of the quality of the determination of the position of the wearer is the, two items according to a statement from indicators of the quality of the determination of the position of according to a competitor, and one item according to a statement from indicators of the quality of the determination of the position of according to the price of is categorized as a point up for grabs but some of the form low or quadrant I he deprecated sweeping and unjust, this needs to be fixed. Then each one item according to a statement from indicators of the quality of the determination of the position of according to an attribute, the determination of the position of data from the and the determination of the position of according to the wearer is the, as well as two items according to a statement from indicators of the quality of the determination of the position of according to merits is categorized as a important and some of the form high or a quadrant II, it is gotta be eagerly grasped or retained. In the long term the masing-masing one item according to a statement from indicators of the quality of the determination of the position of the wearer is the, the determination of the position of according to a competitor, as well as two items according to a statement from indicators of the quality of the determination of the position of according to administered prices and specific economic the quality of, is categorized as a the extent of the interest low and some of the form low or a quadrant III, this have remained are given the necessary attention so that some of the form do not is too low. While the two items among the statement the determination of position according to attribute, and one item a statement from indicators the determination of position according to merits, and two items statement among the position according to the determination of category, in the low but the importance high-performance or quadrant IV, this must be considered that available resources be diverted to increase items statement in quadrant i because is still low performance.

Kata kunci: Positioning, Multi Dimentional Scaling

Deskripsi Alternatif :

ABSTRACT
THE PPOSITIONING ANALYSIS USES MDS METHOD (Multidimensional Scalling) ON ABIH DECORATION
BANDAR LAMPUNG

This study aims to to analyze positioning products abih decoration use mds (multidimentional scaling) than one competitor company. Sample in this research is taken directly of the population types of buyers in abih decoration lampung, by using the method random sampling obtained samples from 79 consumers used as respondents. The method of analysis to research this is analysis multi dimentional scaling.
The results of this study discovered that two items according to a statement from indicators of the quality of the determination of the position of according to penguna or application of, one item according to a statement from indicators of the quality of the determination of the position of the wearer is the, two items according to a statement from indicators of the quality of the determination of the position of according to a competitor, and one item according to a statement from indicators of the quality of the determination of the position of according to the price of is categorized as a point up for grabs but some of the form low or quadrant I he deprecated sweeping and unjust, this needs to be fixed. Then each one item according to a statement from indicators of the quality of the determination of the position of according to an attribute, the determination of the position of data from the and the determination of the position of according to the wearer is the, as well as two items according to a statement from indicators of the quality of the determination of the position of according to merits is categorized as a important and some of the form high or a quadrant II, it is gotta be eagerly grasped or retained. In the long term the masing-masing one item according to a statement from indicators of the quality of the determination of the position of the wearer is the, the determination of the position of according to a competitor, as well as two items according to a statement from indicators of the quality of the determination of the position of according to administered prices and specific economic the quality of, is categorized as a the extent of the interest low and some of the form low or a quadrant III, this have remained are given the necessary attention so that some of the form do not is too low. While the two items among the statement the determination of position according to attribute, and one item a statement from indicators the determination of position according to merits, and two items statement among the position according to the determination of category, in the low but the importance high-performance or quadrant IV, this must be considered that available resources be diverted to increase items statement in quadrant i because is still low performance.

Kata kunci: Positioning, Multi Dimentional Scaling

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