PENGARUH BAURAN PEMASARAN DAN LINGKUNGAN TERHADAP KEPUTUSAN MAHASISWA MEMILIH PERGURUAN TINGGI PADA SEKOLAH TINGGI ILMU EKONOMI SATU NUSA LAMPUNG
THE EFFECTS OF MARKETING MIX AND ENVIRONMENT INFLUENCE STUDENTS CHOICE FOR UNIVERSITY IN SEKOLAH TINGGI ILMU EKONOMI SATU NUSA LAMPUNG
The purpuse of this research is to know and analyze the effects of Marketing mix and Environment to influence Students choice for university in SEKOLAH TINGGI ILMU EKONOMI SATU NUSA LAMPUNG. This research consisted of fifty nine respondent there is student of Sekolah Tinggi Ilmu Ekonomi Satu Nusa Lampung. In the methode do applying for collecting data by documentation study, observation and interview, and then the angket. For processing data using the multiple regression analysis to know relation indefendent variable (X1) Marketing Mix, (X2) Environment to influence defendant variable (Y) Students choice. Furthermore in its data analysis using SPSS Statistics 17 program. The results of these research appeared that by significant 0,05 for two side test 2,5% and n =59 to obtain t statisticss table 2,003. But t from testing 2,407 for Marketing mix, 2,185 for Environment therefore Marketing mix and Environment has positive significant influences to Students choice for university in university in Sekolah Tinggi Ilmu Ekonomi Satu Nusa Lampung. This result could be explained that testing of F and testing of t statistics. F statisticss table 3,162 but F testing 8,452 by statisticss table therefore Marketing mix and Environment is together has positive significant influences to influence Students choice for university in Sekolah Tinggi Ilmu Ekonomi Satu Nusa Lampung.